the hook decides what happens to every fee your token earns — burns, jackpots, rewards, liquidity. it's bound to the token forever, so choose first, choose well.
name, ticker and image become your token's on-chain metadata. socials are optional.
creating the coin is free — you only pay the network fee and whatever you want to buy of your own token at launch.
one signature. the token deploys to solana and appears on the h00k board with its hook.